Brand Overview
What Sweenk is and what it stands for.
What We Are
Sweenk is an AI-powered intelligence layer. We aggregate, summarize, and personalize global news reporting — delivering clarity in a world of noise.
- ✓A bridge to clarity and a time-saver
- ✓A transparency-first platform
- ✓Ethical AI with full source attribution
What We Are Not
Sweenk does not create original reporting. We are not a newsroom, a primary publisher, or a "black box" AI that hallucinates facts.
- ✕Not a news publisher or newsroom
- ✕Not a social media platform
- ✕Not opaque — every summary cites its source
Logo
Our logo is the most recognizable element of the Sweenk brand. Use it consistently.
Horizontal Lockups
Primary — Color Icon, Dark Text
Use on light backgrounds. Default for web, print, and documents.
Primary — Color Icon, White Text
Use on dark or gradient backgrounds.
Monochrome — White
Use when color is unavailable on dark backgrounds.
Monochrome — White (horizontal)
All-white horizontal logo for dark backgrounds.
Vertical Lockups
Vertical — Light Background
Vertical — Dark Background
Symbol / App Icon
Symbol — Colorful
App icon, favicons, and small spaces.
Symbol — White
Icon on dark backgrounds.
Clear Space & Minimum Size
Always maintain a minimum clear space around the logo equal to the height of the “S” in Sweenk. No other text, graphics, or elements should enter this zone.
Minimum size: The horizontal logo should never be smaller than 80px wide on screen, or 20mm in print.
Symbol only: minimum 24px on screen, 8mm in print.
Download all logo variants
SVG files + Satoshi font — everything in one ZIP.
Color Palette
Our palette balances energy and trust. Purple leads, green and blue support.
Core Colors
Gradients
Brand Gradient
Hero backgrounds, accent decorations
Canvas Gradient
Animated backgrounds, banners
Primary Purple
Primary CTA buttons
Gradient Background
Hero sections, banners, social media
Color Usage Rules
- ✓Use Primary Purple for buttons, links, and interactive elements.
- ✓Use gradients for hero backgrounds and decorative accents.
- ✓Maintain sufficient contrast — WCAG AA minimum.
- ✕Don't use gradient text for body copy — only headings.
- ✕Don't alter or approximate brand colors.
- ✕Don't pair purple text on dark backgrounds without proper contrast.
Typography
Consistent type choices make Sweenk instantly recognizable.
Primary Typeface
Satoshi
Used across all Sweenk products — mobile app, website, social media banners, and marketing materials. A modern geometric sans-serif by Indian Type Foundry, free for commercial use.
ExtraBold 800
Aa Bb Cc
Bold 700
Aa Bb Cc
SemiBold 600
Aa Bb Cc
Regular 400
Aa Bb Cc
Type Scale
Messaging & Slogans
The words that define Sweenk at first glance.
News Built For You
AI-generated News, Tailored to your world.
Positioning Statements
One-liner
Sweenk is your AI-powered personal news assistant that cuts through the noise and delivers only what matters.
Elevator Pitch
In a world drowning in information, Sweenk uses ethical AI to aggregate, summarize, and personalize news from thousands of sources — delivered via text, conversation, and audio. Every summary cites its original source. No black boxes, no clickbait.
Mission
We believe people deserve clarity and control over their mental space. We exist for innovators, critical thinkers, and high-performers who value time as their scarcest resource.
Values
Transparency over convenience. Trust over clicks. Attribution over aggregation. We prioritize the reader, always.
Voice & Tone
How Sweenk speaks — across every channel and touchpoint.
Clear, Not Clever
We communicate with precision. No jargon for jargon's sake. Our users are smart — we respect their time by being direct.
Do
“Get the news that matters, in seconds.”
Don't
“Leverage our cutting-edge AI pipeline to optimize your information consumption.”
Confident, Not Arrogant
We know what we built is good. We say so without hyperbole or putting competitors down.
Do
“Sweenk summarizes thousands of sources so you don't have to.”
Don't
“We're the ONLY app that actually understands news. Everything else is garbage.”
Human, Not Robotic
We're powered by AI, but we speak like people. Warm, approachable, occasionally witty.
Do
“Your morning just got smarter.”
Don't
“Our neural network processes input signals for optimized output delivery.”
Transparent, Not Preachy
We attribute every source. We explain how AI works in our platform. No black boxes.
Do
“Every summary links to the original article so you can go deeper.”
Don't
“Trust us — our AI knows what's best for you.”
Usage Rules
Protect the brand by following these guidelines.
Do
- ✓Use official logo files — never recreate from scratch.
- ✓Maintain clear space around the logo at all times.
- ✓Use the colorful logo on light backgrounds, white logo on dark.
- ✓Always cite original news sources when representing Sweenk content.
- ✓Use Satoshi for all text — body and headings.
Don't
- ✕Don't stretch, rotate, or distort the logo.
- ✕Don't change the logo colors or add effects (shadows, outlines).
- ✕Don't place the logo on busy or low-contrast backgrounds.
- ✕Don't use the Sweenk name in ways that imply we create original news.
- ✕Don't use unofficial fonts or color approximations.
Downloads
Get the official Sweenk brand assets.
Download Brand Kit
All logo variants (SVG) + Satoshi font family (TTF) — everything in one ZIP.
Need a specific format (PNG, PDF) or have questions about brand usage?
Contact us